The Agency

Passion, dedication and an eye and ear for detail are the cornerstones of We Care A Lot PR. As a company, their aim is simple: to both understand and articulate the needs of their clients.

It’s a nascent company that has, at its engine, the experience and expertise of one that understands the industry from its grass roots to its ivory towers. Capable of helping establish the identities of the young and unknown, to furthering the reputations (and, in some cases, altering the public perception) of the world famous, this is a company ideally suited to navigating the uncertain terrain of the music industry in the 21st Century.

Founded by Louise Mayne, We Care A Lot PR is a Music Week Award winning publicity agency based in London. She began her career at Roadrunner Records, spearheading campaigns for some of the biggest names in metal. After her time there, she was recruited by Rick Rubin’s team to run the UK publicity department for American Recordings, home to legends including Johnny Cash and Slayer. Louise then spent several years at Universal Music where she worked with some of the biggest and most influential rappers/singers in the world (via Def Jam) as well as masterminding album campaigns for everyone from Justin Bieber and Taylor Swift to Fall Out Boy. She went on to head up the Publicity department for Sony Music UK, where she worked campaigns for Foo Fighters, Kings of Leon, Leonard Cohen, Bob Dylan and Justin Timberlake to name a few as well as a fledgling Odd Future.