Founded by Louise Mayne in the spring of 2015, in the space of just seven years We Care A Lot has grown into a pan-European music, media and communications company that offers elite access to platforms and outlets that help talent stand out from the crowd.
Representing a wide array of artists including Tyler, The Creator, Green Day, Rex Orange County, Kae Tempest, Bring Me The Horizon, Judas Priest and many more, We Care A Lot are an engine for generating the kind of profile-elevating coverage that spans the spectrum of media. In other words, they are the people who get people noticed. Their work on Justin Bieber’s wildly successful Purpose album was recognised with an award from Music Week. In 2021, a campaign that saw Bring Me The Horizon appear on the pages and covers of broadsheet newspapers and style publications – not to mention live appearances over multiple nights at the country’s largest arenas – secured the company another berth on the same magazine’s awards shortlist.
Examples of artists represented by We Care A Lot appearing in enviable slots in media outlets across Europe are widespread and numerous.
As well as gracing one of the first covers of the relaunch of the iconic taste-making publication The Face, Tyler, The Creator was the subject of a front page in-depth interview in the Guardian Magazine. In a photograph taken by Mario Sorrenti, the American hip hop group BROCKHAMPTON appeared on the cover of an exclusive ‘Zine for the influential British title i-D as well as frontman Kevin Abstract gracing the magazine’s cover. Other acts on the company’s roster have been profiled, promoted and endorsed by some of the world’s most respected and authoritative media brands.
Suffice it to say, when it comes to launching an artist, or curating a successful campaign for an established act, Louise Mayne understands what is required for great music to find its widest audience. Under her wing, nothing happens by accident. With a Curriculum Vitae that reads like a roll call at the Rock & Roll Hall of Fame, over the course of her career she has taken personal charge of the press affairs for such superstars as Jay-Z, Kanye West, Lorde, Justin Bieber, Bob Dylan, Taylor Swift, Foo Fighters, AC/DC, Kings Of Leon, Leonard Cohen and many more.
Louise has worked as the Head of Publicity at Sony Music, senior publicity manager at Mercury Records, as well as being the press representative for Rick Rubin’s American Recordings (at the label’s first and only London office, where she oversaw the press campaign for the final album by the late Johnny Cash) not to mention a post at Roadrunner Records, where she began her career.
With an expert touch and a forensic understanding of the media landscape, with We Care A Lot Louise Mayne ensures that any act with whom she works becomes both better known <<and>> further understood by the public at large. In the pressurised world of modern music, her attention to detail sets her apart from the chasing pack. With campaigns designed to launch the careers of young and unknown, as well as the strategic thinking required to maintain and further the reputations of the truly famous, hers is a company ideally suited to navigating the ever-changing terrain of the music industry in the 21stCentury.